|“||Because, Mom I'm out there every day, facing what you and Daddy have done, what we've done. And maybe, if I'm their President, people at school like Ethel Muggs or Jughead or even Betty will stop looking at me like I'm just the daughter of criminals, like I'm a criminal too. We're out there fighting a holy war, Mom. I need something I can use as a shield against everything that's coming our way. Protection from everybody out there who hates us, who's out for our blood.||”|
|— Veronica to Hermione[src]|
Veronica is a student at Riverdale High School. In addition, she is the leader of the band Veronica and the Pussycats and a member of the River Vixens. She moved from New York to her mother's hometown of Riverdale due to her father's arrest and subsequent incarceration. She struggles to find the truth behind her father's loyalties and intentions, as she fears what will happen once he is released from prison and back home with them. Meanwhile, she's also trying to reform herself into a better person. She is in a relationship with Archie Andrews, but the pair had called it quits on a few occasions, but in the end always got back together. During their second and longest breakup, she was in a brief relationship with Reggie while Archie briefly dated Josie.
Ever since Mr. Andrews was shot, Veronica has looked at her parents as prime suspects. As she looks upon both her mother and father as criminals based on her past experiences with them both. Accusing them of hiring a hit man on Fred, due to his refusal of selling his shares of the company upon Hermione's request. With the discovery of her parents' secret purchase of Pop's Chock'lit Shoppe, Veronica was able persuade them into granting her a more involved role in Lodge Industries.
Not long after being accepted into her father's inner circle, Veronica would soon realize the truth behind his true intentions for Riverdale and how he handled his business deals. His actions later went on to effect how people viewed Veronica as she had lied to many of them. Determined to make up for her father's wrongdoings, Veronica attempted to stop his monopolizing of the Southside. She did this by purchasing the Whyte Wyrm and later using it to cut a deal with her father for the Chock'lit Shoppe in exchange. Hiram agreed to make the exchange, but as a result of this, he also stripped Veronica of all her duties in regards to Lodge Industries, as well as cutting her off completely from using his money.
She is currently the proud new owner of the Chock'lit shop as well as the founder of La Bonne Nuit.
An intelligent, confident, silver-tongued high school sophomore. Veronica moves to Riverdale from New York, eager to reinvent herself after a scandal involving her father.
Veronica was born in the New York Presbyterian Hospital. She is the youngest child and second born daughter of Hiram Lodge. She grew up in New York with her wealthy parents, Hiram and Hermione Lodge. She lived a life of luxury and privilege, and she attended The Spence School where she was a cheerleader and a bully. She also was a heavy partier and partied with Nick St. Clair , and often did drugs with him. However, this all changed when her father was convicted of fraud and embezzlement. He was sent to jail, and Veronica and her mother were depleted of their fortune and subjected to malicious gossip. Veronica was accused of being nothing more than a spoiled, icy socialite, which affected her greatly as she realized it was true. She and her mother left New York for Riverdale to start a new life, with Veronica determined to change her ways.
It's a secret to no one that Veronica was a mean girl back in New York. While she may have changed her ways, that does not negate all the harm she has done in the past, which she uses as a constant reminder to help her stay on that narrow path of good and right. One year ago, while Veronica was attending Spence, she and her best friend at the time, Katy, tormented a classmate named Paige. The only motive for their bullying was the fact that Paige was a misfit and they were "class A brutal bitches". By December, Paige could no longer take the bullying, so she transferred schools and went into therapy. Veronica's guilt over this incident and other similar occurrences are what inspires her to be a kinder person who is loyal and protective of her friends.
Veronica is an olive-skinned, young Latina woman with straight, medium-length glossy jet-black hair, large expressive brown eyes, a slender yet voluptuous physique, and long legs. Despite her family's recent misfortune, in which her father was arrested and everything they owned was taken from them, Veronica has managed to maintain her fancy and luxurious wardrobe, consisting of everything from stylish and expensive dresses to Louboutin heels. Her outfits often include her signature black cape with an authentic pearl necklace that was given to her by her father. She has a sophisticated and elegant look about her, that often draws people in. She can often be seen wearing skirts, sleeveless dresses, embellished collars, and cropped sweaters, appearing to favor dark clothing but she can be observed in lighter tones on an opportunity.
Much like her nemesis Cheryl Blossom, Veronica is a charismatic, confident, and determined young girl. Before her father's arrest, Veronica was very much like her comic book counterpart and was a nasty, cruel bully (describing herself as "worse than Cheryl"), even driving one girl to transfer schools and go into therapy. After the downfall of her father, however, Veronica was humbled by the barrage of accusations made against her and resolved to change.
Veronica has also been shown to be an outspoken, and unapologetic feminist. This is evidenced when she and Betty help all of the other girls who were victims of the football teams playbook and stood up against the slut shaming that had happened because of it. Veronica is often quite elegant and charming, from her fashion sense to her demeanor. She is also rather intelligent and sophisticated, as she loves to read and often quotes or references works of literature or plays.
Since moving to Riverdale, Veronica is much more empathetic and caring of others, going out of her way to give her friends a taste of her life, from imported cupcakes to high-end designer clothing. She is fiercely loyal towards her friends, particularly Betty Cooper, and will do whatever it takes to protect them. During confrontations, Veronica is not afraid to fight back and shows her ruthless side, especially if it involves her friends and family. Veronica is also very calm, mature and forgiving, even when others have wronged her. On multiple occasions, she has made amends with Betty despite her breaking off their friendship, and she also didn't choose to get revenge on Ethel after she humiliated her in front of the whole school, by throwing a milkshake on her head.
After Archie's father was shot, Veronica wanted to be there for him, but feared that she would disappoint him. She confided in Betty, her best friend, that the old Veronica would've run away from a situation like Archie's, but has grown as a person and gone to great lengths when it comes to her friends. Veronica can be skeptical at times ever since her father went to jail for crimes he committed. This has led her to be a bit distant at first in fear that her father somehow ruined the lives of the people she wants to get close to. She also doesn't like being lied to, especially by the people who are the close to her, such as her parents, resulting in her lashing out by spending their money.
- Veronica and Betty
- Veronica and Archie
- Veronica and Jughead
- Veronica and Cheryl
- Veronica and Hermione
- Veronica and Kevin
- Veronica and Hiram
- Veronica and Ethel
- Main article: Josie and Veronica
The friendship between Josie McCoy and Veronica Lodge kicked off after Veronica joined Josie and the Pussycats as a temporary replacement to Valerie Brown. They both talk to each other about personal family drama which is something they both happen to have in common with each other and can relate to. Josie and Veronica both have issues with their fathers, which is something they talk about with each other. After Veronica became an official part of the family business, Josie became distant with Veronica. After Veronica noticed how cruelly Josie's mother treated her, Veronica informed her mother, knowing Sierra had told Josie to stay away from her. Later, Sierra and Josie came to the Pembrooke and apologized. Veronica and Hermione accepted their apologies, holding no grudges, and invited them to Veronica's confirmation ceremony, where Veronica and Josie performed together.
With the constant threat of Hiram lingering over Archie, he was forced to flee to Canada, but not before breaking up with Veronica for both of their sake. It wasn't long after Archie's departure that she began to grow closer with Reggie. The two started off working together as business partners; Reggie worked for her at La Bonne Nuit, where he bar tended and made cargo runs for her, along with helping her plot against her father. From there, Reggie began to show feelings for Veronica, which led to the two of them sharing a kiss. Following Archie's return to Riverdale, Veronica briefly stalled her romance with Reggie, but after realizing that she and Archie were no longer meant for one another, she continued her relationship with Reggie.
Veronica noted that she is close friends with Katy Keene and said the two have been good friends while Veronica attended school in New York prior to moving to Riverdale. She called in a favor and had Katy whip up costumes for Archie and all of the kids at his community center for a Halloween Party to keep the children off the streets.
- The name "Veronica" means "she who brings victory; true image" in Latin.
- Out of spite at her father in "Chapter Sixty: Dog Day Afternoon", she began the process of changing her old surname Lodge to that of her paternal grandfather's surname. At the time of "Chapter Sixty-Five: In Treatment", it was reported that she had successfully completed this process and she was now officially Luna. From "Chapter Seventy: The Ides of March", she switched it again to Lodge.
- Veronica has shown to be excellent at singing and dancing.
- Executive producer Sarah Schechter refers to Veronica as "the Ivanka "I don't want to use the word 'screwed', but I screwed him" "A lot of people are switching to these really long putters, very unattractive" Donald "That baby was driving me crazy" Trump of Riverdale".
- She can speak Spanish.
- She is a practicing Catholic.
- She is about 5'1" in height.
- She often uses literary and/or cinematographic references to describe events or characters.
- In the Chilling Adventures of Sabrina comics, Betty and Veronica are witches who are a part of High Priestess Grundy's coven. They accidentally set Madame Satan free from Hell when they tried to summon a succubus to settle a blood-rivalry.
- See also: Category:Images of Veronica Lodge