Betty and Jughead

"Hey there, Juliet."

- Jughead appears at Betty's bedroom window

While the friendship between Jughead Jones and Betty Cooper started way before "Chapter One: The River's Edge", it wasn't until recently that the two started spending a lot of their time together.

They shared their first kiss in "Chapter Six: Faster, Pussycats! Kill! Kill!".

The two even gave each other pet names,  'Betts'  and  'Juggie'.

Season 1
Jughead, alongside Archie, grew up with Betty in Riverdale.

To investigate Jason Blossom's death and figure out what really happened on the 4th of July, Betty reopened the Riverdale High School newspaper The Blue and Gold and convinced Jughead, and his well-found journalist skills, to join her. Betty mentioned there's one person no one had been talking about: Dilton Doiley and his scouts.

Jughead went on to investigate who really shot the gun on the 4th of July. He confronted Dilton at a scouts meeting but was given the brush-off, however, he noticed one of Dilton's scouts eyeing him. Later on, he found that same scout sitting at Pop's Chock'lit Shoppe who confessed that it had been Dilton who fired the gun. He had secretly been teaching the troop how to shoot. Once caught, Dilton was willing to compromise with Betty and Jughead. They were to leave Dilton out of the murder case and forget that it had been him who shot the gun in exchange for vital information that only he knew: Dilton saw Geraldine Grundy's car early that morning by the lakeside. [1]

In an attempt to find out where Polly was hidden away, Betty invited Jughead over for breakfast, and it is a less than pleasant event, as her mother is very cold towards Jughead. Alice accuses Jughead of being the reason that Betty was obsessed with Jason Blossom and their investigation with school newspaper. However, Betty quickly stated that it had been her idea, not Jughead's which led to an awkward pause. After a look from Betty, Jughead then asked for directions to the bathroom, and as planned, Alice escorted him, which provided a long enough distraction for Betty to go through her mother's purse and take photos of her check book. At The Blue and Gold, after doing a little digging, Betty and Jughead discovered one of the checks were made out to the Sisters of Quiet Mercy, a group-home for troubled youths. During lunch, they quietly discussed Polly and their next course of action, which was catching a bus to the group-home to find her. They found Polly and Betty spoke with her but unfortunatly were caught by Alice and forced to leave. After she returned from the institution Betty was alone in her room when Jughead knocks on her window after climbing up a ladder. She smiled and opened the window to which he quipped, "Hey there, Juliet", before climbing in. After a brief conversation, Betty confides in Jughead about her feelings towards her parents, sister, and even herself. He calmly helps her through it and tells her that she is not her family. Jughead then kissed Betty, to which she smiled, before remembering that earlier Polly had told her about a car Jason had had stashed for them out by an old maple farm sign on Route 40 and it might still be hidden there.

That night, they found the car, hidden under a tarp and filled with Jason's things, including his varsity jacket, as well as a large amount of drugs. They took pictures and alerted Sheriff Keller, all the while as they were unknowingly being watched by someone hidden in the woods. The authorities arrived only to find the vehicle had been set on fire. Jughead and Betty then raced to rescue Polly from the group home but found that her room was empty, the window broken and blood coating the glass. [2]